Whether or not you’re in the Orlando, Florida area, I can help you tell your best story.
Writing and Editing
Every day, I’m weaving words for wonderful things. Since 2015, I have been crafting longform content, social media posts, ad copy, and more for small businesses, local government, higher ed institutions, and creators. And with a background in anthropology and journalism, I cherish every opportunity to tell the story behind the brand.
That social sciences background also allows me to master the art of persuasion, creating the perfect copy to both capture each brand’s unique voice and resonate with their target audience. Plus, it’s culturally competent and fact-based whenever possible — championing powerful stories over sales-y chatter.
When I’m not working with clients, I’m writing reported essays that bring a human approach to science, media critiques and retrospectives, and stories about extraordinary people. Sometimes, I ghostwrite for other passionate people. (Shhh!)
Digital Content Creation and Strategy
I firmly believe in clean, easy-to-read copy that makes users want to tap or click — without the gimmicks that plague the Internet.
Design and content go hand-in-hand, and I see each experience as one crucial piece of your brand’s amazing tapestry. That’s why I specialize in content-driven SEO and CRO.
My mission is to create beautiful, ADA-compliant websites and high-converting landing pages that thoroughly express your enterprise’s key values and unique selling points. (As a longtime WordPress geek, I cherish every opportunity to turn great ideas into an awesome website.)
To further elevate your brand story, I develop story-driven content calendars that build an engaged community around your brand. My holistic approach includes everything from the nitty-gritty analytics to the overarching message that encompasses your digital universe.
Want to work with me?
Here’s how to book my services
- You can connect with me on LinkedIn.
- You can book me through my enterprises:
- Small businesses, visit StorySiren Studios.
- Nonprofits, arts and educational organizations, and health and wellness enterprises, visit Lyra Creative Studios — a collective of story-minded marketing professionals who can help your purpose-driven organization elevate your marketing strategy.
- Or, you can drop me a line and we’ll find a way.
My Values:
- Go the extra mile.
- Embrace passion.
- Keep integrity in all that I do.
- Focus on the story.
- Always use the Oxford comma.