As a student of Donald Miller’s StoryBrand and the Halbert Copywriting Method, I strive to make each piece of content fresh, irresistible and fine-tuned to the brand’s goals. I’ve created compelling and high-converting copy for both short- and long-term formats, from Meta ads to social media posts to advertorials to immersive landing pages.
Verticals
While I have written copy for a wide range of industries, I specialize in:
- health, fitness, and wellness
- medical and healthcare
- home services and construction
- sustainable and eco-friendly products and services
- philanthropic nonprofits
My Copywriting Philosophy
Copywriting is often described as writing for sales, but in truth, it’s more than that. It’s a way of forging a deep connection and cultivating trust with the reader. That must happen before they open their wallet. So, copywriting isn’t so much about selling as it is about storytelling: what are the values, themes, and characters of the brilliant story you’re telling your audience. Can they be the hero of this epic tale? Once you achieve that, the rest is gravy.
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